< home / about /

Invisible Design

< home / about /

Invisible Design

Neither a catwalk nor a wilderness adventure, the urban landscape within which we work and have fun is a little bit of both but it was apparent that nobody was considering a busy city lifestyle when designing something as essential as a bag.

This personal desire for a city focused bag that would satisfy our visual and the practical needs led us to design the first Invisible Backpack back in 2014. The name Invisible was chosen to project the non-constricting nature of each bag we design - both in aesthetics and functionality.

Each year we reiterate and improve our designs, as well as, introduce new pieces to better fit individual desires and lifestyles. This is done with a mixture of feedback we receive from customers and our own evolving understanding of today’s city environment.

We hold a special interest in artfully and purposefully crafted utilitarian objects. This transcends into our designs which are heavily influenced by the industrial minimalism of Dieter Rams and the underground movement of urban techwear.